Marketing and Communications Guidelines, Framework Development, and Policies
We can help you develop communications guidelines, frameworks, and policies to ensure that all of your communications are accessible and inclusive to people with disability.
- Staff, agencies, and suppliers will know what the accessible requirements are for different types of marketing and communications artefacts.
- Communications Guidelines and policies will ensure that all communications have a consistent level of accessibility.
- Communications Guidelines can be used by staff as a “How-to- guide” are often complemented with our Accessible Communications and Marketing training course.
Brand Review
If you are developing a new brand of refreshing and existing brand, it is important to capture accessibility issues early before it is too late after rolling it out. Our brand reviews cover WCAG conformance and evidence-based recommendations.
- We will review your brand style guide and representative artefacts against WCAG 2.1.
- Review the brand artefacts against evidence-based recommendations for accessibility including typography, colour contrast and use of colour, iconography, logo and identity.
- The review can cover everything from digital to print.
- We will also provide recommendations and impact of the issues and changes.
Email Accessibility Audits
We can do an Accessibility Audit of your emails or email templates for accessibility and/or usability issues for people with disability. Accessibility Audits of these types of media will cover all applicable WCAG 2.1 AA Success Criteria and evidence-based recommendations.
- Audit the emails for conformance against applicable WCAG 2.1 success criteria.
- Review the emails and provide feedback using evidence-based recommendations for areas not covered well by WCAG such as neurodiversity.
- Provide an impact score for each issue.
- Provide recommendations on how to resolve the issues.
Social Media Accessibility Audits
We can do an Accessibility Audit of your social media for accessibility and/or usability issues for people with disability. Accessibility Audits of these types of media will cover all applicable WCAG 2.1 AA Success Criteria and evidence-based recommendations.
Our expertise covers all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Audit the social media for conformance against applicable WCAG 2.1 AA success criteria.
- Review the social media and provide feedback using evidence-based recommendations for areas not covered well by WCAG such as neurodiversity.
- Provide advice on how to best use the accessibility features of the social media platforms.
- Provide an impact score for each issue.
- Provide recommendations on how to resolve the issues.
Clients we have worked with
