Intro
Just as companies have a brand, so do individuals. What’s yours? A brand is a way that people see you. This may be a difference between why someone chooses you for a job over someone else. Michelle Gibbings is an expert at helping organisations, teams, and individuals to build their capabilities in core competencies including decision making, change leadership, negotiation, and influence. She is the author of ‘Step Up – How to Build Your Influence at Work’ and ‘Career Leap: How to Reinvent and Liberate your Career’. In this video, Michelle Gibbings talks about branding and why you should care about the way you are seen.